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The Photo Business Kick-Start Kit
This workshop prepares students and emerging photographers with their portfolios (their most important “tool”), business cards, promotions, websites, quoting and negotiating contracts and usages, professional fees, invoicing, business practices and ethics, copyright, and model and property releases. Insights into dealing with industry professionals is also focused on.
Marketing Your Photography
Looking to supplement your income selling photography prints? Wondering how to strategically market your work in busy online marketplaces? This one-day weekend workshop is an overview of the current and emerging markets for professional photography and how to access those markets to increase your income from your photography. Ideal for all skill levels.
Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Learn how to promote your business effectively online and offline, developing a targeted marketing strategy that engages potential customers throughout a busy marketing landscape.
Lately there has been a significant shift from traditional marketing methods to digital online. This course explores both the art of online marketing and why it has become an important tool in your marketing tool chest. Learn immediately actionable tips to help you build your community, track engagement, measure analytics, generate brand awareness, and more.
Tapping Into The Marketing Power of Social Media
We know that effective marketing is all about building good relationships with your customer base. No media is more effective in relationship building than social media. This course explores the hidden power of social media as both a customer relations and marketing tool. No matter your marketing goals, start building significant results now and over the long term.
Modern public relations demands an integrated, multi-channel approach in order to successfully build awareness, loyalty, engagement, and advocacy. Learn how to promote your organization, communicate news with search-friendly press releases, increase brand recognition, and more. Gain an effective workflow you can use to ensure you’re sharing the right message with the right audience.
The Habits of Successful Writers
Want to learn how to be a writer, get published or manage a consistent blog? Have you ever thought you could excel at it if only you had the time? Get inspired and work smarter (not harder) with this course, exploring writing styles and storytelling fundamentals to help you produce better writing – whether you want to write a book, try your hand at screenwriting, or write articles.
Introduction To Journalism
Emerging journalists are interested in knowing about research techniques, how to effectively receive and respond to information, and how to evaluate that information. This course utilizes assignments and lecture notes to teach students how media impacts our culture, and provides students with the intellectual tools and skills to gather, assess, and disseminate news.
Taught from the perspective of a professional writers’ extensive experience, this course guides you through the short cuts and the entire process of results-oriented creative writing. We take you on a self-enriching journey from choosing a topic to journaling, through maintaining continuity and commitment to your writing project. Learn the many tools that inspire written creativity.
Web Content Creation
The web enables the use of a wide variety of media and all has its advantages and disadvantages. This Course guides your through how to optimize the strengths and avoid the weaknesses of each media so that they work together to reinforce your message. We also explore how to design messages that optimize information retention and motivate actions.
WordPress is one of the most powerful content management systems (CMS) available. It’s versatile, meaning you can use it to create anything from a simple blog to a very complex website. Learning how to use it from the ground up can be a daunting task, but I guarantee that after taking this course you’ll be completely comfortable with building and managing your blog or website.
Graphic Design Fundamentals
Design is a complex art that involves many different skills and tools, but this course will break down the core topics and software, and show you how to get your start in the design world. We’ll explore the fundamentals of good graphic design, and by the end, you’ll have a better grasp of what graphic designers do and what you’ll need to learn next.