Advanced Marketing

$288.00

Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Learn how to promote your business effectively online and offline, developing a targeted marketing strategy that engages potential customers throughout a busy marketing landscape.

14 in stock (can be backordered)

SKU: CA-M101 Categories: ,

Course Description

Course: CA-M101

Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor.

Learn how to promote your business effectively online and offline, developing a targeted marketing strategy that engages potential customers throughout a busy marketing landscape.

In this course, we’ll explain marketing’s role in an organization; provide frameworks for analyzing a business, its customers, and its competitors; and show how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.

We’ll demonstrate how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

We’ll also evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads.

Topics Include:

  • Developing a targeted marketing strategy
  • Effective Online & Offline business promotions
  • Explore the role of marketing
  • Customer & Competition analysis
  • Online Marketing for all digital channels
  • Website analysis & Conversion goals
  • Interpreting website analytics
  • Understanding SEO tools
  • Effective Display Ads
  • And More

***Evening course w/ start date subject to minimum registrations***

Additional information

Course Length

12 Weeks

Class Length

2 Hours

Price

$288.00