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The Photo Business Kick-Start Kit
This workshop prepares students and emerging photographers with their portfolios (their most important “tool”), business cards, promotions, websites, quoting and negotiating contracts and usages, professional fees, invoicing, business practices and ethics, copyright, and model and property releases. Insights into dealing with industry professionals is also focused on.
Marketing Your Photography
Looking to supplement your income selling photography prints? Wondering how to strategically market your work in busy online marketplaces? This one-day weekend workshop is an overview of the current and emerging markets for professional photography and how to access those markets to increase your income from your photography. Ideal for all skill levels.
Advanced Marketing
Whether you’re rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Learn how to promote your business effectively online and offline, developing a targeted marketing strategy that engages potential customers throughout a busy marketing landscape.
Internet Marketing
Lately there has been a significant shift from traditional marketing methods to digital online. This course explores both the art of online marketing and why it has become an important tool in your marketing tool chest. Learn immediately actionable tips to help you build your community, track engagement, measure analytics, generate brand awareness, and more.
Tapping Into The Marketing Power of Social Media
We know that effective marketing is all about building good relationships with your customer base. No media is more effective in relationship building than social media. This course explores the hidden power of social media as both a customer relations and marketing tool. No matter your marketing goals, start building significant results now and over the long term.
Public Relations
Modern public relations demands an integrated, multi-channel approach in order to successfully build awareness, loyalty, engagement, and advocacy. Learn how to promote your organization, communicate news with search-friendly press releases, increase brand recognition, and more. Gain an effective workflow you can use to ensure you’re sharing the right message with the right audience.
Graphic Design Fundamentals
Design is a complex art that involves many different skills and tools, but this course will break down the core topics and software, and show you how to get your start in the design world. We’ll explore the fundamentals of good graphic design, and by the end, you’ll have a better grasp of what graphic designers do and what you’ll need to learn next.