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Tapping Into The Marketing Power of Social Media
We know that effective marketing is all about building good relationships with your customer base. No media is more effective in relationship building than social media. This course explores the hidden power of social media as both a customer relations and marketing tool. No matter your marketing goals, start building significant results now and over the long term.
Modern public relations demands an integrated, multi-channel approach in order to successfully build awareness, loyalty, engagement, and advocacy. Learn how to promote your organization, communicate news with search-friendly press releases, increase brand recognition, and more. Gain an effective workflow you can use to ensure you’re sharing the right message with the right audience.
Introduction To Journalism
Emerging journalists are interested in knowing about research techniques, how to effectively receive and respond to information, and how to evaluate that information. This course utilizes assignments and lecture notes to teach students how media impacts our culture, and provides students with the intellectual tools and skills to gather, assess, and disseminate news.